A shopper is looking at a vehicle on your website. They have a simple question: “Is this still available?” Another visitor wants to arrange a test drive. An existing customer needs a service appointment.
Each conversation gives your dealership a chance to help. We built CAMS Live Chat to bring those website enquiries directly into the system your team uses every day.
Why We Built Live Chat Into CAMS
Our goal was straightforward: give dealers a way to respond to website visitors and manage the next step inside CAMS. A conversation about a vehicle can lead to a test drive. A service question can become an appointment request. Keeping that work connected helps your team move from answering a question to taking action.
CAMS Live Chat connects the visitor’s website chat with your dealership’s CAMS interface. Your staff can respond while working in the dealership system, with conversation history available for follow-up.
Watch the Highlights
This 79-second overview shows website conversations alongside the related CAMS workflows.
Highlights with on-screen captions · No audio
Watch the full demonstration on YouTube (6:20) →
Answer Vehicle Questions With Context
When a visitor asks about a specific vehicle, knowing which vehicle they mean makes the conversation easier. CAMS Live Chat can carry the vehicle’s stock number into the enquiry, helping your team connect the question with your inventory.
That context gives your staff a useful starting point for discussing availability, vehicle details and the customer’s next step.
Move From a Chat to a Test Drive
For a shopper ready to visit, the next step may be a test drive. Your team can discuss the request in chat and use the CAMS sales calendar to arrange the appointment.
The demonstration shows how the conversation can stay available while the dealer works through the appointment workflow.
Bring Service Enquiries Into the Workflow
Website conversations can also help existing customers. Someone looking for service can provide their details and explain what they need. Your team can then use the CAMS service workflow to arrange the next step.
This gives sales and service enquiries a direct connection to the dealership’s everyday work.
Continue the Conversation After the Website Visit
A visitor may need to leave your website before the discussion is finished. The Switch to SMS option lets them choose to continue by text. Visitors who prefer to speak with someone can request a call.
Conversation history helps your team refer back to what was discussed and follow up with context.
Make Live Chat Part of Your Daily Routine
Before introducing chat on your dealership website, decide who will watch for new messages, who will handle sales and service enquiries, and how your team will follow up on appointment requests.
Start with a practical goal: answer the visitor’s question and agree on a clear next step. That might mean sharing vehicle information, arranging a test drive, continuing by SMS or returning a call.
See How It Fits Your Dealership
CAMS Live Chat brings website communication closer to your inventory, sales calendar and service workflows. It gives your team a connected way to help visitors and keep opportunities moving.